With the rise of online shopping and e-commerce sites, it’s crucial for your business to take advantage of major online marketplaces where you can sell more products. Amazon is the biggest e-commerce site in the world, but other online marketplaces like Walmart Marketplace can also be a great platform to reach new customers and boost your online sales. 

What is Walmart Marketplace? 

Walmart Marketplace is one of the most notable e-commerce platforms owned and operated by the multinational retail corporation Walmart. As the retail giant’s e-commerce arm, Walmart Marketplace continues to grow rapidly and now has over 100,000 sellers. 

As a third-party seller, you can list your products on Walmart’s website, just like on eBay or Amazon. This means having the opportunity to get your products in front of a wider audience.

Walmart Marketplace may be an invitation-only platform, but it’s a thriving and growing professional seller community. Selling on Walmart Marketplace is one of the easiest ways to showcase and popularise your products because of its reach. Walmart Marketplace products appear in Walmart.com search results next to other products on the platform. 

Walmart Marketplace Requirements 

Walmart Marketplace Requirements l macroGEN

Before you can be a Walmart Marketplace seller, you need to meet the following minimum qualifications:

  • History of e-commerce or marketplace success 
  • Documents verifying your business name and your business address 
  • A catalog that complies with Walmart’s Prohibited Products Policy
  • Products with Global Trade Item Number (GTIN) 
  • Business License Number or Business Tax ID 
  • Fulfillment through Walmart Fulfillment Services or another B2C US warehouse with returns capability

How to Sell on Walmart Marketplace

You’ll receive an invitation to create your Marketplace Seller Account when your seller application gets approved. Afterward, you’ll need to complete the setup for the following: 

  • Business Verification – Complete your seller profile by submitting your business details.
  • Payments – Specify where to receive your payments. You don’t need to pay monthly fees or subscribe to or set up anything. 
  • Shipping – Set up your shipping and returns method. 

Benefits of Selling on Walmart Marketplace

Benefits of Selling on Walmart Marketplace l macroGEN

You Can Take Advantage of Walmart’s Brand Value

There’s no denying Walmart’s online presence and brand recognition. You automatically leverage its brand value to boost the authority of your brand. 

Not everyone can sell on this platform because of its strict criteria for seller selection. This exclusivity can be a big boost for any online business owner and will promote trust in your brand and products. 

It’s an Affordable Channel 

Walmart Marketplace is designed with sellers in mind. As such, you don’t need to pay any setup or monthly subscription fees. This is very important for any business seller. As much as possible, you want to save on business expenses. 

Walmart Marketplace only charges a fee when you sell a product, and the fees will depend on the product category. 

You Can Benefit from Walmart Marketplace’s Tools and Features 

Once approved as a seller, you can use Walmart Marketplace’s impressive infrastructure and innovative features, such as advanced listings, analytics tools, free two-day shipping, and a secure checkout process. You can also choose from plenty of options to integrate your current inventory management tools with Walmart Marketplace. 

Cin7: Inventory Management for Walmart Marketplace

Benefit from Walmart Marketplace’s innovative solutions while simplifying the selling process and boosting your business growth. Walmart Marketplace integrates with Cin7 to automate, simplify, and improve your selling and order fulfillment process. 

Download orders to Cin7 and update your inventory or customer information seamlessly from Cin7 to Walmart. 

In short, Walmart Marketplace simply works better with Cin7. Find out how Cin7 can help your online store reach new heights. Contact us online or give us a call so we can find a personalised solution for your business needs.